TechTarget Archer Awards Honor Outstanding Achievement in B2B Tech Marketing & Inside Sales in Asia Pacific

  • Sep 11, 2019
  • Business Wire

NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, honored 13 of its customers in Asia Pacific (APAC) as part of its inaugural awards program, the Archer Awards. The winners were recognized for their marketing and sales success, as well as overall data-driven excellence.

TechTarget presented the awards at its annual events for B2B technology marketers in Singapore and Sydney as it commemorated the company’s 20th anniversary.

“There’s no better way to celebrate our anniversary than to shine the spotlight on these outstanding achievements in our industry,” said Michael Cotoia, CEO, TechTarget. “The Archer Awards recognize marketers and inside sales professionals who are making measurable contributions to their businesses’ success by taking a data-driven approach to identifying and engaging prospects.”

An expert panel evaluated nominations and selected the winners based on criteria established for each category.

“It’s especially gratifying for outstanding achievements in our region to get the attention they so richly deserve,” said Jon Panker, Managing Director APAC, TechTarget. “These winners are leaders in their field who leverage our industry leading pre-purchase data and highly-targeted media services to reach the right prospects with personalized outreach in order to more quickly build pipeline and win business. I congratulate them for the excellent work they do.”

To learn more about TechTarget customer success, visit

TechTarget developed the Archer Awards to annually recognize innovative customers: sales and marketing leaders who demonstrate data-driven excellence and are driving remarkable results in partnership with TechTarget. The inaugural Archer Awards program recognizes customers in North America (East and West) and APAC.

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit and follow us on Twitter @TechTarget.

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